Each chapter ends with
helpful, useful "study notes"
condensing all of the
essential points

1 - INTRODUCTION
How to make each way you advertise
increase the power of your other ads.
Why you need to have a coordinated advertising plan, and make sure it works.

2 - THE THREE BEST ADVERTISING MEDIA
Which ones really work, and which are a waste of your money … Here are the three most effective ways to advertise! How to get full value for each advertising dollar you spend.
The simple math that tells you what it costs to get a customer.

Free SECRET
Save some money and some effort - here are three media that don't work:
When customers are ready to book an entertainer, do they search grocery-store bulletin boards?
Do they look for wherever they put last month's local parents' magazine?
Do they see if they saved any fliers they may have picked up in their travels?
NO! 

3 - YOUR BUSINESS CARD
Turn it into a KILLER CUSTOMER-GETTER!
How to hand it out in a way they'll remember for years!
Two lightning-fast (and easy) "business card tricks"
that you won't find in any book!
What to write on the back (and when to write it) to
MAKE SURE THEY'LL SPREAD YOUR CARDS AROUND
with a glowing recommendation!

4 - YELLOW PAGES
How to get at the TOP OF THE COLUMN.
How to be seen first and called first!
The CLEAR DIFFERENCE
between the ads customers ignore
and the one they'll notice!
How to make a less expensive ad
work MUCH HARDER than the
big, flashy ones!

Free SECRET
Remember: the Yellow Pages ad rep ISN'T ABLE TO HELP YOU publish the best ad.
He's a salesman, and his only answer to every one of your concerns
is to sell you the biggest, fanciest, MOST EXPENSIVE AD he can!
95% of all Yellow Pages ads are weak. Here are the secrets to making your ad WORK for you,
(and it'll probably be less expensive than your competitor's ad!)

By the way, there are ONLY TWO HEADINGS you need to advertise under (the video tells you!)

5 - INTERNET BASICS
Don't let the internet intimidate you…
use it as a powerful tool to sell your show!
Show people how good you are!
Here's all about how it works,
and how it can work hard for you!

6 - WEBSITE BASICS
Why you DON'T NEED a "web designer" to publish
an efficient, attractive website easily yourself!
Here's everything you need to know: how websites work.
Why a fairly simple site is better.
Three ways to avoid looking like an idiot
(while your competitors come across like amateurs!)

Free SECRET
It's easy and tempting to use flashy design features to "dress up" your site.
But the more tricks your website plays, the more customers you'll drive away!
People coming to your website have just one goal: get the information they need.
And they have very limited patience. Anything that interferes will send them somewhere else FAST!
Here are the best ways to present your information the way they want to find it (quickly)! 

8 - CREATING YOUR WEBSITE
The easy way to get your site "up and running"
in a flash, with everything you need
to make it SELL your act!
How to choose a good domain name.
How to get the search engines to
send people to your site.
How to add pictures, even video!

2 Free SECRETS
If you're a "frequent web surfer," you may have some habits that will work against you.
Using "kewl" web lingo, quirky spelling and he like turns off most of your real customers.
Also as a magician, you may tend to focus on the things that are important to magicians
instead of the facts that are important to customers.
Here's how to tell the difference, and how to make sure customers decide that
YOU are the one who can give them what they want!

9 - ONLINE EXTRAS
A wealth of special updates and extra advice
is online exclusively for you!
Here's the confidential address,
just for users of this DVD!